Gain insights into improving your trade strategy

Nielsen Analytic Consulting Price & Promotion solutions help manufacturers determine the best pricing strategy and trade promotion tactics by examining the effects of price and in-store promotions on sales and profits.

Using a proprietary, store-level modeling approach (superior to “aggregate” methods), our models have access to a robust database of stores allowing us to separate the impact of price and promotion from outside interferences such as distribution, seasonality and store differences. Our consultants use a customized approach to each project; working with you to design a solution unique to your objectives and needs.

Features

• Precise cause and effect measurement using data at the store-by-store, week-by-week level.
• Advanced analyses and recommendations including: Trade Execution Facts such as feature and display, Price Sensitivity/Elasticity, Price Threshold, Price Relationships with Competitive Price Gap Analysis, Trade Promotion Sales Lifts including Category and Competitive Impacts
• Ability to evaluate specialized promotions such as Multiple Purchases (BOGOFs or n-fors), Copromotions/Linksaves, Multi vs. Single Pack, Extra Free, Loyalty and other Third Party Promos
• Geographic flexibility to analyze at a region, retailer, account, or custom geography where appropriate
• Simulation software for “what-if?” scenario recommendations
• Compatibility with decisionSMART™ Business Assessor online monitoring and analysis tool

Price & Promotion solutions will help you:

• Grow your brand by accurately planning volume, profit and strategic events

• Improve your pricing strategy by consistently evaluating and verifying your plans and
  tracking store level execution
• Gain retailer acceptance and internal buy-in with better analysis and measurement
  based on real market effects.
• Develop optimal trade plans by using the simulation software to create predictive scenario analyses.

For more information, contact your Nielsen Analytic Consulting representative or email us.