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An Insightful Look at Healthier Food and Beverage Options for the
Mind and Body
The Omega 3 & Probiotic Insights Report provides an insightful look at consumer understanding, attitudes and purchase behaviour toward food and beverage products in the Dairy Case containing Omega 3 and Probiotic claims. Information is sourced from Nielsen’s consumer and retail tracking services to provide a comprehensive view of Omega 3 and Probiotic food products.
Health remains the number one concern among Canadian consumers as time-strapped consumers struggle to balance convenience and healthy food choices. One of the latest healthy food trends is the inclusion of Omega 3 fatty acids and Probiotic bacterial culture in a balanced diet.
The Nielsen Omega 3 & Probiotic Insights Report provides information across seven categories in the Dairy Case aisle. Although still a small segment of the Dairy Case aisle, both Omega 3 and Probiotic food product sales have outpaced conventional sales in the same categories. Probiotic additives are relatively new and are mainly available in yogurts and most recently cheese.
The Omega 3 & Probiotic Insights Report identifies:
- How are Omega 3 and Probiotic food & beverage products performing in the Dairy Case?
- What are the top performing categories/items/manufacturers?
- How is the popularity of Omega 3 and Probiotic food products impacting sales?
- How are Canadian households incorporating Omega 3 and Probiotics into their diets?
- Understanding consumers’ awareness and attitudes toward food products with Omega 3 and Probiotic claims
- Measure purchase behaviour of Canadian households nationally and regionally:
- How much are households purchasing?
- How often do they purchase?
- Identify which consumer groups contribute the most to dollar and unit sales
- Identify product categories, activities and media habits the target consumer prefers
Key Contents:
| Consumer |
Sales Performance |
- Demographic profile of shoppers
- Consumer awareness and perceptions
- Main sources of Omega 3
- Cross category interaction
- Target consumer segmentation
- Loyalty within Omega 3 and Probiotic food products
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- Overview of category grouping importance
- Regional importance
- Category trends
- Cross category manufacturer/brand ranking
- Cross category item ranking
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Specifications:
- Channel: Grocery Banner + Drug + Mass Merchandiser
- 52 weeks ending September 1, 2007
- Delivered via hardcopy or PDF
- Information sourced from Homescan, PanelTrack, Spectra and MarketTrack
If you would like to purchase the Omega 3 & Probiotic Insights Report, or would like more information, please email us.
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